Why home staging increases property value for landlords and housing associations

Home staging is no longer just for the private sales market. For landlords and housing associations looking to improve occupancy, increase rental income and protect asset value, the evidence is clear.

The 2025 Profile of Home Staging, published by the National Association of Realtors (NAR) Research Group, surveyed over 1,200 property professionals and found consistent, measurable returns from well-presented properties.

The numbers that matter

Staged homes achieve higher offers 19% of sellers' agents reported an increase of 1% to 5% in the value offered by buyers on staged properties compared to similar unstaged ones. A further 10% reported increases of 6% to 10%.

Staging reduces time on market 30% of sellers' agents reported slight decreases in time on market when a home was staged. 19% reported a great decrease.

Buyers respond emotionally to staging 83% of buyers' agents said staging made it easier for buyers to picture a property as their future home. 60% said staging had an effect on most buyers' view of the home.

What this means for rental stock

For landlords, a property that lets quickly and commands a stronger rent reduces void periods and boosts annual income.

For housing associations, well-presented homes support tenant wellbeing, reduce turnover and demonstrate genuine care for residents. That matters for compliance, reputation and long-term asset management.

The rooms that make the biggest difference

According to the NAR data, the living room was the most important room to stage for buyers (37%), followed by the primary bedroom (34%) and the kitchen (23%).

These are the same spaces that most affect a tenant's decision to commit to a property. Investing in warm, welcoming and functional versions of these rooms has a direct impact on how quickly a property is taken.

Inclusive design makes properties more competitive

At Hackit Design, we go further than standard staging.

We combine evidence-based accessible design with the warm, sensory-friendly aesthetics that today's renters and buyers are actively seeking.

Industry experts in the 2025 qualitative insights noted that properties with natural materials, warm lighting and biophilic elements were selling 40% faster than those with traditional, clinical staging.

These are the same principles that make homes more accessible and comfortable for disabled and neurodivergent people.

Your next step

If you manage a property portfolio and want to understand how accessible, inclusive renovation can improve your returns, contact Hackit Design. We offer assessments tailored to landlords and housing associations across the UK.

Source 2025 Profile of Home Staging, National Association of Realtors Research Group